Challenge
Cimple sit at both ends of the same industry: they make bricks, and they develop property with them. Those are two businesses talking to two different people — a contractor pricing a bulk order, and a family looking at a home. One name has to carry both without either audience feeling they've landed somewhere meant for someone else.
Brand
Nothing existed, so we made it. A minimal mark, plain enough to survive being stamped, printed and scaled down, and a typeface and palette chosen to hold two very different halves of the business under one identity. The restraint is doing real work here — the more decorative the system, the harder it gets to put a brick catalogue and a property listing side by side.
